Toyland is a never-before-seen look at a place where fun is born and competition is fierce: The $22 billion dollar toy business. Perform a song that sells a million copies and you're awarded a platinum record and the cover of Rolling Stone. Design a toy that sells 300 million copies and you're unknown... until now. Meet the people behind the biggest playthings in history including Slinky, Play-Doh, Ant Farm, Rock ‘Em Sock ‘Em Robots, Mouse Trap, Nerf, Twister, Toss Across, Kerplunk and more. Follow the ups and downs of game designer, Tim Walsh as he tries to take his own invention to market, with nerve-racking pitches to Hasbro, Spin Master Toys and others along the way. Welcome to Toyland.